THE ‘ GIFTED BY NATURE BRAND’ IS TO BE REVIEWED, THREE YEARS AFTER ITS LAUNCH.
Cuthbert Baguma Balinda, the assistant commissioner for registration and inspection in the tourism ministry, said different schools of thought had preferred the Pearl of Africa brand over Gifted by Nature.
Mr Baguma said that the review will target public and private sectors who will share their experiences.
The Gifted by Nature brand was registered in 2006 as a limited company to manage all activities pertaining to branding Uganda.
It was followed by a six- month $2m (sh3.2b) promotion and advertising campaign for Uganda as a tourist destination on American-based Cable News Network (CNN) television.
Most schools of thought still rank Sir Church hill’s brand ‘Pearl of Africa ’as the best brand for Uganda.
By Tanah Hadijah
Uganda travel News
Oct132008
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