The tourism industry has initiated a geo-tourism market-driven strategy to intensify revenues by magnetizing more tourists from new markets and developing new products.

Presenting the strategy to industry players recently, Lawrence Zikusoka, the founder and director of information and communication technology at Conservation through Public Health, said the five-year plan was a result of collaboration between the public and private sectors.

The strategy, which was developed with the support of USAID-funded SCOPE project, was unveiled at the Sheraton Kampala Hotel. Zikusoka said that the approach extends explicitly on the doctrines incorporated within the Uganda: Gifted by nature brand. He added that it revolves around methods to tourism industry growth designed to increase tourism arrivals and more than double tourism revenues over the next five years.

He urged that it will provides a design for a tourism future based on new and expanded product offerings, which harness Uganda’s unique identity as a tourism destination in terms of natural resources, bio-diversity, aesthetics and cultural heritage.

The core of Uganda’s geo-tourism strategy fabricated around western Uganda principally the bio-diversity of Uganda’s Albertine Rift Valley. Seven of Uganda’s ten national parks are in this area and once developed, a boom will be noticed in the tourism industry.

BY NAMISI

Uganda Safari News