A full-bodied private sector initiative is looking at Uganda tripling its tourism earnings in 10 years.
For this to happen, however, certain radical measures must be undertaken even if it means totally overhauling the tourism industry that currently employs some 25% of the population.
“Uganda’s travel and tourism industry can grow from projected total revenues of US$668.6 million in 2005 to $1.2 billion by 2015.
The national tourism competitive plan draft document said that this rise would more than gather the targets set by the Trade, tourism and industry ministry in the tourism policy.
The competitive strategy plan is backed by a dynamic group of private sector players who are largely basing their vision on the ever changing needs of the foreign traveler.
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The proprietor, Pearl of Africa Tours and Travel Ltd Ms. Kelly Mac Tavish said that a new tourist will love to know about the lifestyles of the local population what people do in their space time, the culture, and the fresh produce that we have here in Uganda as well as one of the most outstanding activists of Uganda’s tourism potential.
Uganda’s President Yoweri Museveni is expected to sign the Geotourism Charter, a move which will act as a stamp of approval.
It was revealed that no dates have so far been fixed for the signing, but the president’s signal of accepting to be the benefactor of the Geotourism Council symbolises support from the highest official level in the country. SCOPE (Strengthening the Competitiveness of Private Enterprises) monetarily backed the anthology of the draft charter.
It was also revealed that the motive for Uganda is to be the first to sign the charter ahead of Mozambique and Botswana, Geotourism implants the marketing of Uganda in its entirety-the people, the culture.
MacTavish the brain behind the charter applauded the charter and explained that the aim is to capitalize from the tourists visiting Uganda by tapping in at every stage of their travel, right from the airport to their hotel rooms.
She gave descriptions on how this will operate saying it includes stopping at every stage and showing, and giving descriptions as well as revealing to the traveler to the people and historical beauty of every stage of the journey of the tourist, cultures, food, even if it is his initial and final journey is for instance tracking the gorillas in Bwindi impenetrable national park in western Uganda to make it enjoyable to tourists.
This geotourism circuit method aims at tapping into the infinite bequest of Uganda described as the Pearl of Africa by former British Prime Minister, Mr Winston Churchill.
In this way, the community and government benefit while the tourist carries back a precious memory to his country and in turn courts his country people to visit Uganda.
The charter also aims at raising private sector investment, recognizing and targeting of niche markets as well as raising a long term plan to increase tourists from the US.
The compilation of the charter has taken about a year and has involved 3,000 volunteers including 150 people daily involved in research.
The strategy will also train the tourist’s drivers and the local community, for knowledgeable people so they can work comfortably with the foreign visitors. The community and the tourist drivers eventually become part of the circuit,’ she said.
Formerly, the tourism industry has been condemned for being too fragmented, and this policy attempts to bring about unity which will in turn move the industry and hence improving Uganda safaris.
By Tanah Hadijah
Uganda Travel News