The Senator National Cultural Music Extravaganza, which is expected to traverse through 80 counties and 40 districts of Uganda, tapping Uganda’s rich cultural potential is back again. The event, sponsored by Uganda Breweries brand Senator Lager is meant to tap the rich Ugandan culture, little wonder it is has the slogan ‘Our Land Our Culture’.
Owekitibwa Arthur Bagunywa the Minister of Culture in the Buganda Kingdom graced the initiation ceremony, at the National Theatre on Tuesday. Other dignitaries in attendance were Ambassadors, Cultural Attachés, and cultural and government officials.
Bagunywa called upon Uganda Breweries for seeking to distinguish and reward cultural talent in the country. He added that it is Uganda’s rich cultural qualities that have made it a beautiful destination for many tourists.
The Senator Cultural Extravaganza which was launched last year saw Muwewesi Xylophone Cultural group from Busoga materialized as the Victors, receiving a top prize of Shs6m and a trophy. This year’s extravaganza has also commenced and we are waiting for who will be the champions. Senator Lager Brand Manager Bryan Muwonge said that over Shs340m was spent on the galas last year. He added that this year, the judging panel this year will be a team of experienced Music Adjudicators and heads of Music departments from Kyambogo University, Kaliro NTC and Makerere University.
Addressing the guests at the launch, Uganda Breweries Managing Director Baker Magunda said the UBL values Uganda’s rich cultures which are brilliantly conveyed in its cultural music that is enticing.
Senator Lager, the true taste of our land would like to reward its consumers by taking an experiential activity to them in an exciting manner and we hope to draw full appreciation of the brand in the context that is relevant to them…. supporting their rich cultural that Uganda has!
By Namisi
Uganda Safari News