UGANDA SOFT DRINKS COMPANIES URGED TO INDICATE GIFTED BY NATURE ON THEIR PACKS
The Ugandan Government has asked all manufacturers and exporters of soft drinks to indicate the “Uganda, Gifted by Nature,” logo on their packs. This was suggested in a bid to promote the country as a tourism and investment destination.
Uganda minister for tourism, trade and industry , Ms Janat Mukwaya,told MPs that the practice would start this year to enhance the promotion of a positive image and branding of Uganda.
She added that all hotel owners should be persuaded to place Uganda’s wildlife and other tourist attractions that Uganda has to promote the country.
The committee was scrutinising the ministry’s policy statement.
In October 2005, President Yoweri initiated the “Brand Uganda Campaign” at the Commonwealth Speke Resort Hotel in Munyonyo. The President unveiled the logo, which read: “Uganda, gifted by Nature.”
The campaign was courtesy of Government and SCOPE-USAID. At the end of 2005, Uganda’s rich heritage was televised on CNN to give Uganda an opportunity to compete for a share of global tourism and investment revenues.
By Tanah Hadijah
Uganda Safari News